Complete Foods: a brief history
Bivo is the first Complete Food Made in Italy.
Many, however, at least in our country, do not yet know what complete food is.
In fact, the Complete Food market is as interesting as it is new.
In this article we want to give a brief introduction on how Complete Foods were born, when they were created, and what are the possible evolutions of this type of products.
It all starts with Soylent, a Silicon Valley company founded in 2014. Find more information on Soylent in English Wikipedia, here: https://en.wikipedia.org/wiki/Soylent_(meal_replacement), as well as on the website of the American company.
The story of Soylent is very special: in 2013 the founder, Rob Rhinehart, had decided to make a complete dietary formula at home, consisting of powdered food to dissolve in water. Rob, a developer, had had minor illnesses while trying to work on a software startup. At that time, having little time available for himself, he ate frozen junk food and traditional fast food. The result? He found himself totally on the ground and without energy. At that point he wondered why even in Silicon Valley (the home of innovation, the nerve center of almost all the most innovative companies in the world) no one had thought of a rational and efficient solution for those situations in which there is little time to eat healthily. Starting from a blog where Rob told his own experience with this kind of nutritionally complete powder solution, over the course of a year an online community had been created so big that Rob decided to found a real company that he could produce and distribute this innovative type of product. Thus Soylent was born in 2014, thanks first to the most successful crowdfunding campaign in history, and then through huge investments by venture capitalists and innovative companies (things that only happen in Silicon Valley: think that Google alone has invested 50 million dollars in Soylent).
Soylent’s approach was initially quite extreme, offering the product for all occasions, with the exception of recreational dinners with friends or on special occasions. Many Soylent customers only ate with this product.
Let’s open a parenthesis on the subject. Is it possible to use complete foods to completely replace a person’s diet? At Bivo we were immediately against it, proposing instead our product for the situations in which it is needed. Although Bivo could potentially easily constitute the entire diet of a person, since it is a complete food in every way and contains everything that the body needs in the right proportions, we believe in the value of Italian culinary tradition, as well as in the importance of having a varied diet.
Here ends the first part of the history of Complete Food. Shortly the second part …